Check out this cool little green plug-in from DoGood that allows you to support green initiatives with your web browsing. The plug-in blocks generic website advertising and displays socially responsible campaigns and green initiatives instead. Click here to learn more or download the plug-in. It’s free!
How does being a DoGooder work? (You mean your mother didn’t teach you?) After you install the DoGooder plug-in, the company will donate 50% of the profits from any money generated by your browsing to deserving, green causes such as the David Suzuki Foundation and Livestrong. You can even suggest a deserving company to DoGooder.
I’m excited about the plug-in. If I never see another web ad for weight-loss with ‘fat’ and ‘thin’ cartoons, another SUV ad or another page convincing me to move into a retirement condo, I really won’t be sad. Okay, that last one is my fault – I lied about my age by 40 years on my Facebook page, and targeting advertisers are practically working themselves into a fit about my retirement real estate situation. (I’m 30.)
Maybe it’s not a perfect comparison, but I would rather support green initiatives and positive social change. In other words, I’d rather be a DoGooder.
Heather Adams
Greenscroll Volunteer and Strategic Alliances Scrollerheather@greenscroll.org
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